This is one of the reasons why we developed the IgFace Instagram Audit Tool which helps determine the real engagement rate of Instagram users in an Influencer account. As it may turn out to be, many lists of followers include either non-active Instagram users or simply fake (bot) accounts. However, a large following does not guarantee that a sponsored post will be noticed even by the small fraction of the account followers. This opened new opportunities for advertisers who were looking for buying ad space in popular Instagram accounts and the main criteria that seemed relevant to marketers was the quantity of Instagram followers in these channels. Many bloggers were quick to catch on the trend of becoming an influencer and started successful Instagram accounts with quality content in various niches. Since then, many companies realized that the fastest and most effective way to generate more sales is to produce sponsored content together with influencers in order to target specific groups of people among social media audiences.ДЄs a logical result, the growing popularity of Facebook, Youtube and Instagram created a proprietary market with fierce competition. No one was able to predict a couple of years ago that a handful of celebrities and opinion leaders will become a bridge to the hearts and minds of millions of users in social media. Social media platforms took the stage and millions of advertisers who saw the opportunity early stumbled upon a gold mine. What was considered once as effective strategies in advertising and promotion is no longer effective nor credible. Internet Marketing underwent a considerable during the last 5 years.

Instagram bot follower checker